Massive land buys, faster construction, bigger ambitions for Gurugram's branded housing skyline.
Explore NowGurugram's real estate scene just got a fresh jolt of momentum. The M3M-Smartworld group has announced plans to invest around ₹10,000 crore in FY27 across land acquisition and construction, signalling one of the most aggressive expansion pushes by any developer in the Delhi-NCR market this year. Group promoter Pankaj Bansal confirmed the numbers to reporters, framing it as a continuation of the group's strategy to scale up branded housing and premium residential supply across the region.
Of the total outlay, the group — comprising M3M India and Smartworld Developers — will invest ₹7,200 crore in construction activities during FY27. This construction push comes on top of an already substantial pipeline, with more than 30 million square feet (msf) under construction across various projects at present. For homebuyers, this scale of active construction is a reassuring sign — it points to a developer group that isn't just launching projects on paper but is actively building out its committed inventory.
The remaining ₹2,500 crore this financial year in land acquisition is arguably the more telling part of the announcement. The company has acquired around 500 acres of land in Gurugram and adjoining areas with an investment of around ₹2,500 crore, and Bansal made clear this isn't a one-off move. "We will continue to acquire land. We will participate in the upcoming land auctions in Noida," Bansal added. This suggests the group's next phase of growth will extend beyond its Gurugram stronghold into Noida, widening the NCR footprint significantly.
Manesar, in particular, stands out as one of the corridors benefiting from this land-buying spree. The area — anchored by IMT Manesar's industrial and warehousing base and improving connectivity via NH-48, the Dwarka Expressway, and the KMP Expressway — has already seen the group roll out its Gurgaon International City (GIC) township, including the recently launched Smartworld GIC in Sector M9. As land parcels get consolidated in and around this belt, buyers can expect a steady stream of new residential launches feeding off this larger land bank.
The FY27 investment plan also ties into the group's broader repositioning around branded residences. Bansal noted that the group wants branded residences to account for at least 50 per cent of its portfolio, up from the current 30 per cent, building on recent tie-ups such as the partnership with global fashion and lifestyle brand Elie Saab to develop two ultra-luxury housing projects in Delhi-NCR with a total investment of ₹3,500 crore announced earlier this year, and an earlier collaboration with luxury brand Jacob & Co for a Noida project. Bansal also pointed out that the M3M Group had already seen 20 per cent participation from non-resident Indians (NRIs) in its branded projects, underlining rising NRI interest in India's premium housing story.
Interestingly, despite this scale of capital deployment, the group has ruled out a public listing for now. Responding to a question on plans to launch an initial public offering (IPO) for M3M and Smartworld, Bansal said the company had no such plans in the short to medium term. This suggests the FY27 spend will be funded through internal accruals and existing capital rather than fresh public market fundraising — a detail that matters to buyers evaluating the financial stability of an under-construction project.
For prospective homebuyers, the takeaway is straightforward: a developer group actively expanding its land bank and construction capacity in the same cycle typically translates into a fuller launch pipeline over the next 12-24 months. Corridors like Manesar, where the group already holds a sizeable township footprint through Gurgaon International City, are well positioned to see follow-on phases and new project announcements as this fresh capital gets deployed on the ground.
Sector M9, Manesar, Gurugram
1.5, 2, 2.5 BHK • Rs 1.38 Cr onwards
150-acre M3M-Smartworld township
Sector 98, Noida Expressway
1, 2, 3, 4, 5 BHK Residences & Retail • Rs 1.99 Cr onwards
6-acre, Rs 3,000 Cr mixed-use address
Sector 98, Noida
3, 4 BHK • Rs 8 Cr onwards*
India's first Elie Saab branded residences
Sector 69, Gurugram
3, 3.5, 4.5 BHK • Rs 4.20 Cr onwards
45-storey towers inspired by Marina Bay Sands
Sector 89, Gurugram
2.5, 3 BHK • Rs 1.05 Cr onwards
52-acre low-rise township
Sector 113, Gurugram
2.5, 3.5, 4.5 BHK • Rs 2.80 Cr onwards
Resort-style high-rises on Dwarka Expressway
Sector 66, Gurugram
3.5, 4.5 BHK • Rs 5.96 Cr onwards
G+42 high-rise twin towers on Golf Course Extension Road
Sector 69, Gurugram
3, 4 BHK • Rs 9.27 Cr onwards
North India's tallest twin towers
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