Where Haute Couture Meets Home

Smartworld Developers steps into Noida with a project unlike anything the city has seen before. Smartworld and ELIE SAAB have joined forces to craft a first-of-its-kind living experience in India. Smartworld now brings its vision to Noida, a city poised for global lifestyle and retail experiences. Positioned in Sector 98 on the Noida-Greater Noida Expressway, this is being marketed as the city's first fashion-inspired branded residential address.

The development is compact yet grand in ambition. It covers 6 acres and has 4 iconic towers with 496 luxury residences that are refined, private, and comfortable. A location befitting world class branded residences, the spectacular views of scenic Golf Course on one side and tranquil and reflective Yamuna River on the other side add more to the luxury quotient. The project features ultra-luxury 3 and 4 BHK branded apartments thoughtfully designed with interiors influenced by haute couture.

What sets this project apart is the depth of the design collaboration. The ELIE SAAB Maison furniture collection is the result of the creative collaboration between ELIE SAAB and Carlo Colombo, brought to life under license by Corporate Brand - A++ Group, and translates the Maison's distinctive aesthetic into the world of interiors. Residents will have the privilege of working alongside the ELIE SAAB Maison team to configure and personalise their interiors, with dedicated access to the collection, bespoke consultation, and exclusive terms reserved for owners.

Backing this ambitious debut is a developer with growing scale. Smartworld Developers is a next-gen real estate brand that has emerged among India's most influential luxury developers with its focus on scale, innovation, speed and delivery, and in just over 4 years has built an impressive portfolio spanning refined low-rise developments, ultra-luxury high-rises, and international branded living.