Smartworld's Noida Debut on the Expressway

Smartworld Developers, the Gurugram-headquartered developer known for fast-selling luxury launches, made its maiden entry into Noida by acquiring approximately 24,000 square metres of prime land, equivalent to nearly 6 acres, in one of Noida's emerging premium real estate zones in Sector 98, won through a competitive auction. Gurugram-based Smartworld Developers acquired the 6-acre land parcel in Sector 98, Noida through an auction, announcing its entry into the city's market. The company's leadership described the vision clearly: "We are planning a mixed-use development comprising premium, branded residences, high street retail and serviced homes," Ashish Jerath, president for sales and marketing at Smartworld Developers, told Business Standard.

The scale of ambition here is significant. The company said that the project will have a total development cost of Rs 2,000 crore, with the gross sale value projected at over Rs 3,000 crore. Smartworld has since confirmed its global design partner for the residential component of this address: Smartworld and ELIE SAAB have joined forces to craft a first-of-its-kind living experience in India, with Smartworld bringing its vision to Noida, a city poised for global lifestyle and retail experiences.

The residential wing of this mixed-use precinct, developed under the Elie Saab Branded Residences banner, is spread across 6.5 acres, comprising 4 towers and 496 thoughtfully planned residences, designed to offer a balanced and low-density living experience. The price range starts from ₹1.99 Cr and goes up to ₹12.4 Cr, with possession expected by January 2031. Alongside residences, the masterplan weaves in high-street retail and serviced/service-apartment inventory catering to short-stay and rental demand along the expressway corridor.

This Noida entry is strategically timed. Smartworld Developers clocked Rs 6,400 crore worth of sales bookings last fiscal year, a remarkable 60 per cent annual growth, and has delivered around 6.5 million sq ft to date, with another 20 million sq ft currently under construction. The Sector 98 project marks the brand's first major footprint outside Gurugram, riding on Noida's expressway growth story and the upcoming Jewar airport corridor.