Smartworld Developers Makes Noida Debut With Sector 98 Land Acquisition
Smartworld Developers, best known for its luxury addresses along Gurugram's Golf Course Road Extension, has officially crossed city lines. The Gurugram-based developer has acquired a 6-acre land parcel in Sector 98, Noida through an auction, announcing its entry into the city's market. The land, spread across 24,000 sq. mtr. (approx. 6-acre) at a prominent location along the Noida Expressway, through an auction, was secured for Rs. 414 crore.
This is more than a one-off land buy — it's a strategic pivot for the company. The Gurugram-based developer has secured approximately 24,000 square metres of prime land, equivalent to nearly 6 acres, in one of Noida's emerging premium real estate zones, marking the company's first venture outside its traditional stronghold in Gurugram, where all its existing projects are currently concentrated.
On the drawing board is a full-fledged mixed-use address. "We are planning a mixed-use development comprising premium, branded residences, high street retail and serviced homes," Ashish Jerath, president for sales and marketing at Smartworld Developers, told Business Standard. The numbers behind the project are equally significant — the project will have a total development cost of ₹2,000 crore, with the gross sale value projected at over ₹3,000 crore.
Interestingly, Smartworld isn't going it alone on the branding front. Smartworld is in discussions with a leading global brand for a potential collaboration on the Noida project, aiming to raise the bar for luxury living and bring a never before-seen global premium experience to the Noida market, with further announcements expected soon. This mirrors the playbook the developer used in Gurugram, where its landmark projects include Smartworld Orchard, Smartworld Gems, Smartworld The Edition, Smartworld Sky Arc, and the latest addition, Trump Residences Gurgaon — its first international branded collaboration, which was completely sold out within hours of its launch.
Location-wise, the site ticks the boxes buyers usually look for on this stretch. Strategically located along the Noida–Greater Noida Expressway, the project enjoys a premium position in Noida's emerging branded corridor and offers seamless connectivity to South Delhi, the Noida Golf Course, Amity University, major IT hubs and other commercial districts, with its proximity to the upcoming Jewar International Airport further enhancing its appeal for both homebuyers and investors.
The timing of this expansion is no accident. Smartworld's momentum remains strong, with Rs. 6,400 crore in sales for FY24-25, a remarkable 60% YoY growth, and the company remains debt-free and financially robust, with healthy cash flows fuelling aggressive expansion. On execution capacity, the developer's track record shows scale: it has delivered approximately 6.5 million square feet of built-up area, with an additional 20 million square feet currently under various stages of construction. Industry watchers also link this move to a bigger corporate milestone — the acquisition marks a strategic milestone for the company as it prepares for a planned initial public offering in the upcoming fiscal year.
The Noida entry comes even as the broader NCR housing market shows some softness. Data from real estate consultant PropTiger indicates a slight dip in housing sales across eight major cities during Q3 of this calendar year, with 95,547 units sold compared to 96,544 in the same period last year, and residential property sales in Delhi-NCR saw a 21% decrease, dropping to 7,961 units from 10,098 units year-on-year. Despite this, Smartworld's leadership frames the move as forward-looking rather than reactive, describing it as reinforcing the brand's ambitions across the wider capital region rather than a response to short-term demand cycles.
For homebuyers tracking Noida's premium corridor, this development is worth watching closely. A branded, mixed-use address from a developer with a fast-growing Gurugram portfolio — and a possible international collaboration — could reset price benchmarks along the Noida-Greater Noida Expressway. As Smartworld firms up its master plan, unit configurations, and RERA registration, more specifics on pricing, possession timelines, and the rumoured global brand tie-up are expected to surface in the coming months.
