Smartworld Enters Noida With a ₹2,000 Crore Mixed-Use Address

Smartworld Developers, long known for its Golf Course Extension Road addresses in Gurugram, is officially crossing the Yamuna into Noida. The company has acquired a land parcel through an auction for Rs 414 crore of approximately 6 acres in Sector 98 with plans to launch a mixed-use development project including high-street retail and premium residences. The land is situated in Sector 98 along the Noida Expressway, with the project's total development cost, including land and construction, being approximately Rs 2,000 crore, while its estimated revenue exceeds Rs 3,000 crore.

This is not a token entry. The upcoming mixed-use development will comprise premium, branded residences, high-street retail, and serviced homes. In a rare move for a first project in a new city, Smartworld is also exploring an international tie-up: Smartworld is in discussions with a leading global brand for a potential collaboration on the Noida project, aiming to raise the bar for luxury living and bring a never before-seen global premium experience to the Noida market, with further announcements expected soon.

"At Smartworld, we believe in creating lifestyle communities, and our new project will be a perfect mix of high end branded residences, serviced apartments and high-street retail catering to the dynamic needs of modern urban living," said Ashish Jerath, President - Sales & Marketing, Smartworld Developers. Jerath added that Noida offers massive potential because of its growing infrastructure and emerging as an important real estate hub.

The timing is significant. Noida International Airport started commercial operations on June 15, 2026, a milestone that has already increased investor attention across the Yamuna Expressway corridor. While Sector 98 sits on the Noida-Greater Noida Expressway rather than the Yamuna Expressway itself, the airport's opening is reshaping sentiment across every Noida micro-market that feeds into the wider growth corridor, and Smartworld's entry is designed to ride that wave. Strategically located along the Noida–Greater Noida Expressway, the project enjoys a premium position in Noida's emerging branded corridor and offers seamless connectivity to South Delhi, the Noida Golf Course, and Amity University. The site also has proximity to key landmarks including IT corridors and the upcoming Jewar International Airport, with seamless links to the DND Flyway and arterial roads for daily commuters.

The project's positioning reflects a broader shift in what NCR homebuyers now expect. As India moves toward higher income levels and rapidly adds to its affluent class, customer expectations are evolving just as quickly, with greater exposure to international travel and global trends through social media pushing buyers to seek the same amenities, design, and branded luxury they experience abroad—what once felt aspirational has now become the norm.

Smartworld arrives in Noida on the back of serious financial muscle. Smartworld's momentum remains strong, with Rs 6,400 crore in sales for FY24-25, a remarkable 60% YoY growth, while the company remains debt-free and financially robust, with healthy cash flows fuelling aggressive expansion. The company has delivered about 6.5 million sq ft so far and has nearly 20 million sq ft under construction across various projects. It has already established a strong presence in Gurugram along the high-potential Golf Course Road Extension, with landmark projects including Smartworld Orchard, Smartworld Gems, Smartworld The Edition, Smartworld Sky Arc, and the latest addition, Trump Residences Gurgaon, which marks the company's first international branded collaboration and sold out completely within hours of launch. The company has also expanded its footprint along the Dwarka Expressway with Smartworld One DXP, an uber-luxury residential project.

The Noida bet also comes against a mixed backdrop for the broader housing market. Data from PropTiger indicates that sales across eight major cities dropped to 95,547 units in the third quarter of this calendar year compared with 96,544 units a year earlier, while in Delhi-NCR, residential sales declined 21% to 7,961 units. That a well-capitalised, debt-free developer is choosing this moment to make a marquee entry into Noida signals confidence that the expressway corridor, boosted by the newly operational airport and upcoming infrastructure, is entering a fresh growth phase rather than slowing down.

For homebuyers and investors tracking the Noida Expressway story, Smartworld's Sector 98 development is one to watch closely. Details on unit configurations, pricing, and the rumoured global brand tie-up are expected in phases over the coming months, with the developer positioning this as its flagship gateway project into the Delhi-NCR market beyond Gurugram.