Smartworld Orchard Street by ELIE SAAB - Overview
Smartworld Orchard Street brings the global glamour of ELIE SAAB to Sector 69, Gurugram, as part of the brand's first branded-residences collaboration in India. The Signature Residences by ELIE SAAB in Gurugram will comprise 300 residences having 4-BHK layouts ranging from 4200 square feet to 4650 square feet, with select double-height configurations that push the design language beyond a typical apartment. This is not just another luxury address; it's a lifestyle statement stitched together by the same design house that dresses Hollywood's red carpets.
The collaboration is part of a larger push into branded living by Smartworld and its partners. ELIE SAAB had launched its first branded residences in Dubai in partnership with Emaar in 2019, and the company is currently running branded residences in 14 countries including Vietnam, London, Casablanca and São Paulo. Bringing that same couture DNA to Gurugram means fashion-inspired lighting, sculpted interiors, and a design vocabulary rarely seen in Indian residential real estate.
Smartworld itself has built serious momentum in the NCR luxury segment. Smartworld Developers is a new-age real estate company based in Gurugram, established around 2021, and has launched several landmark projects across prime sectors of Gurugram including Sky Arc in Sector 69, The Edition in Sector 66, One DXP and DXP Street in Sector 113, and Orchard and Orchard Street in Sector 61. That track record, paired with a global fashion house's design signature, is what sets Orchard Street's ELIE SAAB residences apart in Sector 69's fast-developing skyline.
With double-height living rooms, oversized fenestration, and a young, aspirational buyer profile in mind, this address is being positioned for those who want their home to feel as curated as a couture gown - bold, detailed, and unmistakably signature.
