M3M x ELIE SAAB: Couture Living Lands in Gurugram

Luxury real estate in India just got a serious style upgrade. M3M India and Smartworld Developers and ELIE SAAB, the global fashion and lifestyle brand have announced a partnership for the development of Signature Residences by ELIE SAAB in Gurugram and Noida, marking ELIE SAAB's first branded residential developments in India. The announcement was made in mid-January 2026, and it instantly became one of the most talked-about stories in the NCR's premium housing market.

In Gurugram, the ELIE SAAB address sits inside one of the city's most guarded addresses. In Gurugram, the project is set within The Billionaire's Block, a specially curated enclave within SCDA that will host a selection of globally renowned branded residences, spanning 170 acres and designed to offer a rare combination of privacy, distinction and global luxury pedigree. The residences themselves are built for a small, exclusive circle of owners. The project features 300 luxury 4BHK units, ranging from 4,200 to 4,650 sq. ft., with waterfront views and private Jacuzzis. Sister listings put the starting configuration at approximately 300 ultra-exclusive units, primarily 4-bedroom residences, with wrap-around decks, private Jacuzzis, 12-ft high ceilings, bespoke interiors inspired by Elie Saab's design language, and one residence per core for maximum privacy.

The couture connection isn't just cosmetic branding on a sales brochure. Interiors and shared spaces feature bespoke furniture and décor pieces from the ELIE SAAB Maison collection, designed in creative collaboration between Elie Saab and Carlo Colombo, developed under license by Corporate Brand – A++ Group, and crafted in Italy. That level of detail is exactly what M3M is betting will separate this project from the dozens of other 'ultra-luxury' launches crowding Gurugram's Dwarka Expressway corridor right now.

Speaking on why the brand tie-up matters, Pankaj Bansal, Promoter of M3M India and Founder of Smartworld Developers, emphasized the long-term vision behind the project, stating that the collaboration with ELIE SAAB represents an important step in the vision to create residential developments defined by design integrity, quality, and long-term relevance, aiming to deliver thoughtfully designed living environments that reflect global standards. On the international side, ELIE SAAB Jr., Vice Chairman & CEO of ELIE SAAB Group, highlighted India's growing significance on the global stage, noting that India's economic growth, expanding global outlook, and evolving luxury landscape make it a highly strategic market for the continued development of the ELIE SAAB brand. On pricing, market reports citing the developer note the Gurugram launch opens at a starting figure of Rs 15 crore, with a projected topline of roughly Rs 4,700 crore against an investment of around Rs 2,000 crore for the Billionaire's Block address alone.

While Gurugram gets the ultra-large four-bedroom format, Noida's version of the collaboration is built for a wider buyer base. The Noida project comprises 200 units in 3–4BHK configurations spanning 2,850 to 3,810 sq. ft., plus 480 units in 1–2BHK layouts, with golf course views. Together, the two cities represent ELIE SAAB's opening bet on Indian real estate, and both are positioned along the NCR's fastest-appreciating infrastructure corridors — Dwarka Expressway in Gurugram and the Noida-Greater Noida Expressway belt in Sector 98.

The timing lines up with a broader shift in how affluent Indian buyers are shopping for homes. The collaboration brings ELIE SAAB's world-renowned aesthetic of timeless elegance to India's National Capital Region, with the developments designed to meet the growing demand from a new generation of Indian homeowners seeking international standards of craftsmanship and design-led living. Data from the Sector 111 micro-market backs up the appetite: property intelligence platforms have tracked sharp quarter-on-quarter price jumps for M3M's branded launches in the belt, reflecting how quickly limited-inventory branded stock is being absorbed by end-users and investors alike.

For homebuyers evaluating this launch, the practical picture is this: the project is currently in its early booking phase, inventory is capped at roughly 300 units in Gurugram, and possession is targeted around 2030 given the scale of construction and finishing involved. Anyone considering an EOI or booking should verify the latest RERA registration, payment plan, and tower-wise floor plans directly with the developer's sales team before committing, since pricing and unit availability at this pre-launch stage can shift quickly as the project moves toward formal registration.